Concept, Planning, Strategy & Deployment
Co-HOSTED MEET-UP
w/ Huawei Mobile – A CASE STUDY
Pursuit of Portraits hosted "Pursuit in Shanghai"; a meet-up at a private rooftop location in China in partnership with @huaweimobile during the international arts festival to highlight the capabilities of the new Mate 10 mobile phone with Leica camera.
PURSUIT IN SHANGHAI – EVENT RECAP VIDEO
We coordinated five U.S. based photographers to participate in the trip and campaign, as well as three local Shanghai-based photographersto help increase awareness and social buzz around the launch. Attendees at the meet were provided with Mate 10 devices to learn more about the features and make portraits in real-time by truly putting the device to test.
The team captured and shared photos taken on the new Huawei Mate 10 that were amplified with features on PoP's Instagram. The journey to Shanghai was shared through the narrative via stories on Instagram. The entire experience came to life backed with asset development and management for the overall promotion and social marketing activation.
EVENT EXPERIENCE ACTIVATION
POP UP AT THE W – A CASE STUDY:
How social media engagement and influence can be tapped in the right way to get foot traffic towards a fun, unique and innovative concept. Pursuit of Portraits (PoP) and W New York Union Square joined forces during New York Fashion Week (NYFW), to create a unique, first of its kind experience for hotel guests through an exhibition sponsored by Tumblr. PoP transformed five rooms on the 21st floor of the W Union Square location into an immersive photo exhibition focusing on different genres of portraiture photography. The goal was to maximize press coverage and leverage social media activity to increase room revenue for and traffic to the hotel.
Time Out NY, CBS, Cosmopolitan, Huffington Post, Tumblr, Hollywood Life, Yahoo Style were some of the media VIP's present at the event, in addition to influencers including @thednalife, @valentineuhovski, @jerm.cohen, @so.shauna, @charlottesmckee amongst many others. Click here to view the full recap of the PoP Up at the W Takeover
POP UP AT THE W – EVENT RECAP VIDEO
CROWDSOURCED SWEEPSTAKE
PURSUIT OF PORTRAITS X MUSES APP – A CASE STUDY:
In anticipation of reaching the celebratory milestone of 100k followers on Instagram, Pursuit of Portraits (PoP) partnered up with @muses app to give away some incredible prizes with the #MusesPoP100k giveaway contest. The goal behind this partnership was to help gain exposure for our partner's product launch; the Muses App, bring PoP to 100k faster by driving engagement but most importantly to inspire creatives globally to create and share their love for portraiture.
Through the brief span of this contest which ran for 2 weeks, we saw over 3,400 original photos shared via #MusesPoP100k and we gained over 16million Impressions with 2.7million in overall reach. In addition, our story views about the contest reached 150k+, and we had over 5k unique visits to our site.
We had 12 overall nominations for the grand prize and the Top 3 winners were picked randomly by a guest over a "Live Stream" via our Instagram. The grand prize winner was announced based on top engagement of the 3 winning posts.
INFLUENCER CAMPAIGN
PURSUIT OF PORTRAITS X KIMO SABE MEZCAL – A CASE STUDY:
Pursuit of Portraits commissioned 12 creatives to travel to Austin for SXSW in partnership with Kimo Sabe Mezcal to amplify their social media campaign around "trusted friend" and built a novel story for the Millennial consumer through the eyes of influencers with the primary goal of creating brand awareness for Kimo Sabe as "The Official Mezcal Sponsor" of SXSW.
In addition to the SXSW audience, over 5.4 million social media users vicariously experienced the lifestyle of Kimo Sabe through content that matters from the voices that matter to them…“influencers they trust”. Below are the metrics and some photos from this partnership.
COMMUNITY BUILDING
1 YEAR, 5 CONTINENTS, 21 COUNTRIES – A CASE STUDY
The Global Pursuit with Pursuit of Portraits is a case study about how a social platform mobilizes a community of 250,000 online followers in just over 3 years and visits 21+ countries over a year to foster positive relationships by bridges the gap between online and in-person connections. Over the year, we met thousands in person, partnered with several brands to create unique experiences and featured works from over 5 continents.
From November 2017 through November 2018, Saunak spent time in Vietnam, China, Thailand, Malaysia, India, Indonesia, Singapore, Spain, Morocco, Portugal, United States, South Africa, Kenya, Argentina, Brazil, Chile, Bolivia, Colombia, Ecuador, Mexico, and Cuba, reaching a global network of over 50 million people with Pursuit of Portraits.
PURSUIT IN NAIROBI – MEET-UP RECAP VIDEO
Experience-based events are shaping the way brands are connecting with their customers. There’s a massive amount of untapped, global creativity. The freelance economy is increasing every day, and the Pursuit community connects brands to the trendsetters of tomorrow, educates and inspires the young generation, and takes a viral stand for inclusivity.